Its in your Jeans is a proud authorised retailer of New Balance. New Balance originally began in Boston creating arch support in the early 1900's. New Balance grew and developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global brand in athletic products today. New Balance opened its UK manufacturing facility on 23rd August 1982, against the trend that saw many of our competitors moving production overseas. To ensure the best fitting and best performing shoes New Balance continue to focus on improving their technology and production methods. New Balance has remained committed to their core set of values; Integrity, teamwork and total customer satisfaction.